Successful email marketing requires planning and testing
Email marketing is a tool for customer relationship management. Used effectively, can deliver one of the highest return on investment (ROI) of any internet marketing activity. It’s a form of direct marketing which utilises electronic means to deliver commercial messages to an audience. Email marketing, even today, is one of the oldest and the most powerful of all internet marketing tactics.
- Extremely cost effective due to a low cost per contact
- Highly targeted
- Customisable on a mass scale
- Completely measurable
Email marketing is a tool for building relationships with both existing and potential customers. It should maximise the retention and value of these customers, which should ultimately lead to greater profitability.
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