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Istology | Internet Marketing

Google Analytics

Google Analytics


Brochure Internet Marketing


A number is just a number until you can interpret it


Tracking, analysing and optimising are fundamental to all marketing activities and is vital to the success of any internet marketing efforts.

A successful internet marketing synergy allows for easy and fast tracking. It means that it is possible for us to track almost every detail of any campaign.

Also, the internet allows for an integrated approach and we can determine and analyze each campaign that includes:

  • Analysing behaviour data that infers the intent of a web site’s visitors.
  • Analysing outcomes metrics that shows how many visitors performed the goal actions on a web site.
  • Testing and analysing data that tells us about the user experience.

The unique nature of the internet has made it possible to reach out the targeted audience and for users to share, to create and to interact all over the world. It‘s possible for us to track and analyze how people interact on line and optimize your site for this target group.

The first you need for web analytics is a web analytics tool for gathering data. The most appropriate tool that serves your needs is Google analytics.

Google Analytics is a service that generates detailed statistics about a website's traffic and traffic sources and measures conversions and sales.


Istology Web & Marketing solutions offers an enterprise-class web analytics that includes:


  • Real-Time reporting. Measure and monitor of visitor activity as it happens on your site.
  • Custom Reports. Definition of the information that you want to analyze.
  • Custom Variables. Creation and analysis of your custom segments by an advanced segmentation.
  • Dashboards. The most important performance indicators to organize, to monitor and to share KPIs for your company.  
  • Visualization. Includes the tools of flow visualization and in-page analytics that offer the analyses of the path that a visitor takes on your site and how users interact with your pages.  
  • Sharing. Your teams can easily share information using analytics alerts.
  • API and Customizations. Applications, plug-ins and customizable features are available to help you integrate Google Analytics into your company’s workflows.


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